Creating News On A Slow News Day

Just because your company has nothing big or newsworthy to announce, doesn’t mean that you have to fall under the radar. There’s a lot of things you can to do make sure you stay front of mind and visible with the media and stakeholders.

Op-Ed: A number of media outlets offer opportunities for people to have their say. If you're an expert in your field or have something interesting or relevant to say, then drafting an editorial piece and submitting it can help reinforce your positioning as a credible spokesperson in your field. It may also ensure that next time a journalist is looking for an expert to comment on a story they are writing, they will contact you.