Oceania Group - Creating A New Brand

Merging two well established businesses and creating a new brand is an enormous task.

spice communications group was a part of a multi-agency team put together to undertake this challenging project.

Having worked with ElderCare for more than seven years, the team at spice already had indepth understanding of the organisational culture and the sector, and were able to hit the ground running.

Well considered internal communications, event management, a management roadshow, local advertising, media relations and local facility events were just some of the project elements overseen and managed by spice.

The outcome - a strong new brand, a united team and a culture built on the best from both organisations.