Media delivery channels are constantly evolving, providing marketers with an ongoing challenge to optimise exposure for their brands. What was ‘new’ media two years ago is now mainstream.
Globally, the media industry is undergoing significant change, mainly driven by technology but also the impact of globalisation and consolidation of media ownership, the huge growth of the internet and an increase in non-traditional forms of ambient media such as outdoor, point of sale television, bus and taxi sites. The New Zealand media is no exception to these trends.
You need advisers who can help you navigate the changing media world and delivery results. Our team are experts in media relations, and have relationships with journalists across a wide range of media and industries.