What people say about you does matter. One negative blog or post can change the reputation of your business overnight and companies can no longer afford to ignore what people are saying about their brands, business, products or employees.
Reputation matters for small businesses too. As the digital world moves towards localised content, businesses need to know what is being said about them and how to build a positive reputation.
Honesty, integrity, transparency and accountability are at the heart of a positive reputation. If your business is built on these foundations, then you can create a reputation that can last a lifetime.